Monday, August 8, 2011


Creating Content For Your Blog

How long a post should be and how often you should update? This is one of those much-debated questions with no right answer.

The length of a post can run from one paragraph to the 7,000 word essays. Whichever one you use is up to you. The key really isn’t the length of the post as it is the frequency of the posts. You can make short posts if you can make around a dozen posts per day. At the same time, if you are making some long post it is even enough to post just two to three timers per week. The key thing is you need to be consistent in your posting frequency.

Personally, I like to keep my post between 200 to 1000 words. Sometimes I will do more than 1000 words if the topic requires it but my general rule is to use only enough words to get my point across. Your reader’s time is valuable and you don’t want to wasting it with a bunch of fluff. It's a better idea to write around minimum 200 words. By doing so you have enough words to wrap Google box ad. If you make a post that has less than 200 words, like a video post, then you will leave out the Google ad.

Post Frequency or Post Length?

Nothing turns off a blog reader more than seeing a blog updated once per day for a week, then suddenly no updates at all. If you’re going to update your blog once per day (or whatever frequency you choose), then stick to it. Don’t be an on again, off again blogger. Your blog will never grow if you do that.

I think a blog should be updated every day because that’s what blogs are for. Well, I will cover how to find content for blog in a later time. But remember, there is always something going on in the industry or niche you’re covering. If you have nothing to write about then it just means you’re not really looking. I can do way more than the three to four posts per day that I’m doing right now but I don’t because I do not want to give the reader information overload.

Updating on a daily basis has many benefits. It encourages readers to check your blog everyday or subscribe to your RSS feed. Google also like frequently updated blogs and will send the bot more often to index your site.

Posting frequency is so important that many big blogs will hire guest bloggers to take over the posting duties when the main blogger goes on vacation.

Remember, the key is to be consistent in the frequency of your blog updates. Make a commitment to do X number of post per week for a year. You’ll see some amazing things happen.


About bench3 -

Haja Peer Mohamed H, Software Engineer by profession, Author, Founder and CEO of "bench3" you can connect with me on Twitter , Facebook and also onGoogle+

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