Tuesday, May 19, 2009

Haja Peer Mohamed H

Windows 7 About To Release | Marketing Windows 7

It’s not even on store shelves yet, but Windows 7 might come with a price tag that may be a higher hurdle than expected for some early adopters.

Windows 7 is beating Vista in just about every other aspect, but the expected higher average selling price for Windows 7 systems may be a bit of a shock for consumers, (according to a Dell marketing executive to CNET).

“In tough economic times, I think it’s naive to believe that you can increase your prices on average and then still see a strong swell than if you held prices flat or even lowered them. I can tell you that the licensing tiers at retail are more expensive than they were for Vista.” [according to a Dell marketing executive to CNET]

Obviously, this pertains to business customers as well: Windows 7 Professional is expected to be more expensive than Windows Vista Business. The same hurdle is there for schools, small businesses and government, who may not be able to afford the extra cost.

Why such a difference? Simple: Consumers have been conditioned to low Vista and XP prices. When Microsoft’s latest and greatest comes out with a price tag to match, it might be a lot to swallow for someone used to XP — and perceived as too much for someone upgrading from Vista, which looks similar to the new OS.

But how will Microsoft market it so that Windows 7’s price is perceived to be easily worth the revamped features? Or: How can Microsoft convince consumers to buy Windows 7 without outright admitting that it missed the mark (and please, don’t hurt us)?

As you can see, it’s not really a question of price (though people sure get fired up about a free Windows 7, don’t they!). It’s the reality check that creating Windows 7 is the easy part, and selling it, on the other hand, is a tricky task indeed.

Obviously, it’s in Microsoft’s interest — logistically, fiscally — to get consumers on the same page, software-wise.

One approach is to market Windows 7’s improvements as a cost-saving upgrade, rather than as a dollar-for-feature proposition. Need a new computer? Instead of dropping a grand on a new machine, keep your old hardware and install Windows 7 for a couple hundred bucks. It’s just like new.

How will microsoft market windows 7? I think it’s a good question. And “Laptop Hunters” distractions aside, I believe we’ll see Microsoft’s strategy come out soon enough.

Related Links:
Whats New In Windows 7 | Part 2
Whats New In Windows 7
Windows 7 Release Candidate Will Be Alive Till June 2010
Windows 7 Beta Debut | Review
Gazelle Browsers Sinks Roots Into OS
Free Anti-Virus Will Replace Microsoft Live Onecare
Microsoft Reveals Details Of Gazelle Browser

Haja Peer Mohamed H

About Haja Peer Mohamed H -

Haja Peer Mohamed H, Software Engineer by profession, Author, Founder and CEO of "bench3" you can connect with me on Twitter , Facebook and also onGoogle+

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