Sunday, November 22, 2009

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Microsoft Advertising Intelligence | AdCenter Desktop

Microsoft Advertising Intelligence (formerly adCenter Add-in for Excel Beta) is a keyword research and optimization tool that operates seamlessly in Microsoft Office Excel 2007.

It provides keyword expansion, research, pricing and KPI data, allowing you to maximize marketing ROI for your paid search and content ad campaigns. The Microsoft Advertising Intelligence tool lets you:
  • Quickly and easily build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and MSN query data, including: relevance, volume, cost history, demographic and geographic.
  • Leverage actual historic and forecasted monthly query and content data to optimize your keyword campaigns based on what potential customers are actually doing, and spend more on what works and less on what doesn’t.
  • Tailor your bidding strategy based on pricing data for keyword-specific metrics such as clicks, impressions, position, click-through rate and cost per click.
  • Gather pricing KPIs for specific businesses to determine the monetization potential of a vertical and how well it is performing.
Download Microsoft Advertising Intelligence today to create more effective paid search and content campaigns. Also make sure to check out the six tutorial videos to get the most out of this tool.

adCenter Desktop (beta) Tutorials
Overview (11.5 MB, WMV)
Campaign Creation (20 MB, WMV)
Campaign Management (15.5 MB, WMV)
Tips and Tricks (20 MB, WMV)

Microsoft adCenter Desktop (beta) can help you: 
Work faster: Sync your adCenter online accounts with adCenter Desktop (beta), make changes or additions offline, and then upload your revisions with one click.
Easily make edits: The familiar Office user interface makes navigation simple. Directly edit ads, ad groups and thousands of keywords at once. 
Create campaigns with ease: Our Creation Wizard walks you through the process with step-by-step instructions. You can define an ad group, create text ads, select keywords and preview final ad copy. You can even copy and paste adCenter data directly into adCenter Desktop (beta).
Get performance alerts: Adjust your campaign according to automatic alerts that notify you about key performance behaviors and status changes to budgets, ad groups and keywords.
Research new keywords: Discover new keywords and add them to your account using the keyword research tools.
Ready to get started?
  • Make sure you have Microsoft Office Excel 2007 installed and closed.
  • If you don’t have Microsoft Office Excel 2007, visit Office Online for a free 60-day trial version.
  • Uninstall any Beta version of adCenter Add-in for Excel.
Learn how adCenter Desktop (beta) can increase campaign management speed and efficiency.


Resources
Install Guide (395 KB, PDF)
Feature Guide (395 KB, PDF)
FAQs (224 KB, PDF) 

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About bench3 -

Haja Peer Mohamed H, Software Engineer by profession, Author, Founder and CEO of "bench3" you can connect with me on Twitter , Facebook and also onGoogle+

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