Sunday, July 11, 2010

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Consider Before Starting Your Own Website

With millions of Web sites competing for viewers, how do you get the results you’re looking for? When asked if they are marketing on the Internet, many people say, “Yes, we have a Web site.” However, having a Web site and marketing on the Internet are two very different things.
Yes, usually you need a Web site to market on the Internet. However, a Web site is simply a collection of documents, images, and other electronic files that are publicly accessible across the Internet. 

Your site should be designed to meet your online objectives and should be developed with your target market in mind. Internet marketing encompasses all the steps you take to reach your target market online, attract visitors to your Web site, encourage them to buy your products or services, and make them want to come back for more.

Having a Web site is great, but it is meaningless if nobody knows about it. Just like having a brilliantly designed product brochure does you little good if it sits in your sales manager’s desk drawer, a Web site does you little good if your target market isn’t visiting it.

Other Things to Consider Up Front
Although setting your primary objectives is vital, it is just as important to identify your secondary objectives. By setting appropriate secondary objectives, you will be more prepared to achieve all your online goals.

Many companies identify only primary objectives for their Web site and completely neglect secondary objectives that can help them succeed online. Following are some common secondary objectives for online businesses to consider:
  • The site should be designed to be search engine friendly.
  • The site should be designed to encourage repeat traffic.
  • The site should have viral marketing elements that encourage visitors to recommend your products or services to others.
  • The site should include elements to leverage its sales force.
  • The site should incorporate permission marketing, where visitors are encouraged to give you permission to send them e-mail on a regular basis.
  • The site should be designed to encourage customer loyalty.
  • The site should incorporate stickiness, encouraging visitors to stay a while and visit many areas of the site.

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About bench3 -

Haja Peer Mohamed H, Software Engineer by profession, Author, Founder and CEO of "bench3" you can connect with me on Twitter , Facebook and also onGoogle+

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