Sunday, October 9, 2011


Windows Phone to Focus on Mobile Music as Zune HD killed Off

Its almost the end of Zune HD. Even though it might still be premature to confirm its demise after the events of the last few days.

Last week, Microsoft had removed all references to the player hardware from the site, while the Zune HD player itself had suddenly become ‘out of stock’. Just a few hours later, Microsoft came with an update, claiming that the removal of the Zune HD and references to it from the site was “an inadvertent publishing issue”, and the player had magically become available for purchase once more from the site.

A day later, Microsoft had published a page on its support site, unequivocally stating that “going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players”, while assuring customers that Zune hardware and software would continue to function as normal, and all warranties would continue to be supported.

That should have been the end of that. But the very next day, Microsoft confused things yet again, as a tweet from the official @ZuneSupport account claimed that the page that had been published on its support site the previous day had been “added to the Zune website in error”, and the page subsequently vanished.

A further tweet, an hour later, appeared to reaffirm Microsoft’s commitment to its Zune hardware: “We are still supporting the Zune HD hardware. No official info has been released stating hardware is being discontinued.”

Windows Phone to Focus on Mobile Music as Zune HD killed Off

Now, the support page is back up again, although the Zune site retains links and references to the Zune HD hardware. However, the Microsoft Store is showing the devices as out of stock once more. With the restored page on the support site confirming that no further Zune player hardware will be produced, this must surely mean that the Zune HD has, at long last, reached the end of its journey.

We can only hope that this is the end of this increasingly absurd saga. But don’t be too surprised to hear that Microsoft has changed its mind again within a day or two, giving its Zune HD yet another short lease of life. Or, we can expect Microsoft to focus more on Windows Phone with Music and HD capability.


About bench3 -

Haja Peer Mohamed H, Software Engineer by profession, Author, Founder and CEO of "bench3" you can connect with me on Twitter , Facebook and also onGoogle+

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