None of the OEMs ever thought about this strategy. Most people loves colorful devices and Nokia is clearly capitalizing on it.
For starters, those who can prove that they recently purchased a Nokia Lumia 710 will be able to register for a second Xpress-on colored back cover. The extra rear plates are available in cyan, fuchsia, yellow and white and are designed to suit either version of 710 (black or white bodied).
In order to prove eligibility, users will have to register their IMEI number, phone number and list a purchase date in order for Nokia to send them an extra back cover, free of charge.
Discount For Lumia 710:
The second part of the Lumia 710's two-pronged attack is the price drop on a two-year contract to free, from $49.99. With the competent hardware of the Lumia 710, considering its mid-range credentials, that's not too shabby, but its not all smiles, as prospective customers will only be able to take advantage of this discount via means of a $50 mail-in rebate.
We expect that, for the meantime at least, this price drop is a temporary move on T-Mobile's part, but we suspect they won't leave it too long before permanently making the Lumia 710 gratis on contract. Lets see if our hunch is right in the coming months.
Multi-colored scheme worked well with Apple on their iPod Nano. I don't see why it's not going to work with Nokia. Follow this link to register for a free back cover if you're eligible too.