Google applying artificial intelligence for semantic search technology to work like a dictionary that understands the meaning of the query rather than parsing through keywords.
So, from now on, If you are still giving more importance on Keywords for your web content, you are more luckily to loose traffic from Google search engine as we are moving to Google’s Semantic Search technology.
Here let us see what is Semantic Search technology, and where as a web developer we need to focus for Google’s semantic search engine optimization.
Google is going to apply artificial intelligence to make its search engine most intelligent. This strategy is going to be implemented through Google's semantic search technology to stay ahead of rivals.
Semantic Search technology is to make a search engine intelligent up to such an extent that it would be able to understand the real intention of searcher.
It can be described as a future search engine that will not only able to understand the terms like - references, concepts, semantic, verb and names etc. but also has intelligence to compare a user's query against precompiled and discrete knowledge sets. The search engine will apply this knowledge to return its result for that query.
Introducing The Knowledge Graph:
The Knowledge graph will be the basic supporting system for Semantic search technology. By using Knowledge graph, the Google’s search engine will be able to respond itself with more contextual information to a query rather than relying on other websites for providing information. To be more specific, a conglomerate of information will be there that shall be aimed to answer possible queries that people will be searching for.
The Google search engine will find out the relationship between words, input by the searcher to understand the meaning of combined words also, and it will be intelligent enough to differentiate between synonymous words like “am” and “I’m”.
Though semantic search is designed for the benefits of all internet users but in fact, different types of users shall be affected differently through this upcoming technology.
Who Benefits And Who Looses From Semantic Search:
As described above, semantic search will be most advantageous for internet searchers as they will be able to get their query results more precisely and instantly. Even a user having least searching query skill, will be able to find his intent results, very easily.
Impact on content developer and bloggers:
It makes clear, that web developers may loose traffic if their content is not worth. As we know that Literal search (existing search policies of search engines) works on keywords for searching results and the keywords search is largely data-driven, around the popularity of the terms in the query. For now, the bloggers and contents developers are at home in manipulating these keywords but the semantic search will definitely increase challenges in future for such content developers and bloggers, in respect to SEO optimization.
Semantic search will force bloggers to completely change their working style and enhance their writing skill. For surviving their ranking in semantic search, bloggers and content developers will need to change their keywords manipulation theory entirely, as in semantic search they have to focus on what a searcher actually means when searching for that keyword.
What content developers need to focus for Google's Semantic search Engine optimization?
The content developers need to focus on changing the framing of their contents for Google's semantic search engine optimization. To survive in semantic search, instead of emphasizing on keywords one will need to put more attention on his keyword's research. One should be intelligent enough to put his right keywords at right places. Rather one has to figure out actual meaning behind those keywords and create contents around that specifically.
As a blogger, I need to focus my mind on natural language and while making every sentence, one would be thinking: How that sentence will answer the searcher's question.